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Channel: Joe Woolworth – Marketing Jesus
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Setting a new direction for church music?

I remember when I bought my copy of Delirious?’s album “Cutting Edge” it was so fresh and different and soon after the style of worship music started to change. Then we spent quite a bit of time in a...

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Is there “Sacred Art?”

When we talk about terms like marketing and christianity in the same sentence I understand that it makes some people feel icky. I believe that “marketing” can be redeemed. It can be simply positioning...

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Elevation Creative’s Reverse Poem video

Elevation Creative: Reverse Poem from Elevation Church on Vimeo. I’ve seen a similar concept to this before, but Elevation crushed it on this one. Great, great video.

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The Paradoxical Commandments for instagram

There is a poem written by Dr. Kent M. Keith called “The paradoxical commandments” that is rumored to have once hung on the wall of Mother Theresa. I came across it today and thought it would be a good...

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The Bob and Mike Podcast- If you’re not making people angry…

I’ve been involved recently in a new project with Bob Dumas and Mike Lee. The idea was simple. Bob and Mike had been wanting to get together and do a podcast for years. A format where they talk about...

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Little Caesars, 1 uninspired pizza. 11 inspired ads. Number 4 cracks me up.

Little Caesars may be my #13 favorite pizza, but their ads by Barton F. Graff 9000 are some of my favorite TV spots. Did you know that I’m riding this horse backwards Most of these ads are from the...

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Acceptance cuts through the fog

We recently started posting message recaps videos from our church. The idea is to break down the 35 minute message into it’s essence and set it to music. This weekend the message was on acceptance and...

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is Summer attendance low? the answer: bacon.

Let’s face it, summer attendance normally dips a bit in the summer. It makes sense. regulars go on vacation the weather is nice people with beach houses who don’t spend time at their beach houses are...

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The Turn – an Easter short film

All they wanted was to chart their own course – to set their own destiny. But their lives were confronted by something out of their control and they were faced with a choice. What would you do?   If...

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Human > resources

If Creative Directors were a member of a band I think they would play bass. Why? It’s relatively easy to learn to play bass. But it’s rare that people put in the time to become exceptional. Most people...

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